Showing posts with label Memphis Mailing Solutions. Show all posts
Showing posts with label Memphis Mailing Solutions. Show all posts

Tuesday, 29 July 2014

The Cloud: Public, Private, or Both? – MCC Cloud Services



The cloud is here to stay. It is accessible. It is manageable. It is changing the way that we work. Many companies have already implemented cloud storage into their business models, and those that have not are quickly learning that the cloud is the future of storage and functionality for their needs.
A large amount of videoconferencing service providers are already utilizing cloud systems in order to provide sufficient service to their customers. Most content management solutions require cloud storage to allow several users in different locations to work on the same project simultaneously. Even if it’s not for collaboration, clouds are being used to store company files, freeing up space in the network and allowing accessibility from different locations.
“In terms of sharing and processing data with our customers, everybody is moving over to the cloud,” says Marc LaVecchia, Owner of BMA Software Solutions, Inc. “[Our customers] are all moving in this direction right now, and pretty fearlessly I might add. It’s become the norm for us at this point.”
When it comes to your company, the question is not whether or not you need the cloud. If you work with outside vendors or customers, if you have files to be stored or shared, and if you want to streamline your processes, then you should be implementing a cloud system. The question is what sort of system you need for your purposes.
The Public Cloud
In a public cloud system, a third party service provider holds the hardware and infrastructure. You subscribe to their services and pay a monthly fee in order to utilize their system. You keep your information and documents within their network, freeing up hardware space, physically and digitally, within your own office.
Let’s say your company is project based, whatever those projects might be. You have presentation files, and architecture files, and progress files, and scheduling files, and each of these is being accessed and distributed to managers, laborers, customers, etc. Sending these files around is using so much bandwidth that your network can barely run a website. Not to mention, laptops and desktops are filling up with these files.
Public cloud systems allow for all of these processes to take place. Content is stored on the third party’s servers, and accessed across their bandwidth. Not only that, but you can monitor files; who accesses them, when things are added, reviewed, received, and responded to, updates of uploads, downloads, and alterations, etc.
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“The big change is the public server, where other companies are managing the hardware and managing the servers. You’re just purchasing server space and processing power,” says Ken Danner, Senior Software Engineer at Control Concepts. “They essentially have an infinite supply of space and processing power and you just buy what you need when you need and scale back when you don’t need it.”
There are concerns that you need to take into consideration when choosing a cloud service provider, mainly around keeping your data secured and making sure they have systems in place to do that. This is where private clouds come into play.
The Private Cloud
The private cloud works the same way as the public cloud, in that it allows for content to be stored and shared wirelessly throughout the system. The difference here is that, in a sense, your company becomes the service provider. You would need to hire a company to provide the hardware and infrastructure, but once the system is put into place your company holds the keys.
“The benefit on the private side is that you’re handling everything yourself,” says Mike Maniscalco, Co-Founder of Ihiji. “That can add in security. You have control over every configuration throughout the entire system. So you can bring more security to the picture by doing that.”
Once you buy the equipment and set things up, you are able to control all aspects of your cloud’s security. So, if you have a database with secure information that is protected behind a firewall, only people internal to your system can access that information. The information is protected within your organization, so only people within your organization that you deem so can have access to the information. The same can be said for a public system, however the information still sits out on the public network, and you still have to access it across the network. This creates more of a risk.
The problem with private networks is price. The up-front cost is going to be much larger than a public system. Now, you might say that over a lifetime, the monthly cost of a public system would reach the same numbers if not more than private. Which could be true, if you happen to have the right personnel already on staff. The private system needs an administrator to set up configurations and maintain the system. This requires specialized knowledge that many desktop IT personnel won’t have. Hiring a salary worker is going to cost you more than the monthly cost would have.
The Hybrid Solution
There is an issue with private cloud systems that we have yet to address, and that is the need for capacity to handle extra traffic coming into your network.
“That’s the benefit of a public system. If you’ve got the right provider there is, in theory, infinite scalability. Services like Amazon run for that reason, because there’s always space available to be leased from those providers,” says Maniscalco. “If you’ve got a private system you’re physically limited to the hardware you have on premise. If you outgrow that hardware capacity then you’re stuck without adding more hardware, which takes physical installation and time. In the public cloud, that’s just sitting there waiting to be utilized by whoever needs it.”
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So, your company has a need for extra security, but also manages significant traffic and must be able to plan for an influx of usage from time to time. This is when you would utilize a hybrid cloud. A hybrid solution allows for you to pick and choose the pieces of a system, allocating certain information to private or public areas.
You could, for example, keep customer records within the private cloud while project documents are stored publicly. This means the customer information is as safe as you need it, while less secure or more visible information is held in a public cloud that can be expanded upon and reached by whoever need it with a phone call to the service provider. Even if you don’t expect to expand on your bandwidth, you are saving cost by housing a smaller, private system and still carrying all of your information on the cloud.
Decisions, Decisions
Only you will be able to decide what kind of system to utilize.
Keep in mind that major providers are at risk of losing their reputation, which means losing their customers, if their system is compromised. Without significant funds it is unlikely you will create a system more secure than their own. However, if you have information that must be secured, go private. Just know that you will pay for that security. In many cases you will be paying for little more than peace of mind, but if you have the capital peace of mind can be worth it.
If you are simply looking for a way to access information remotely, and a way to allow customers to do the same, go public. It allows for easy collaboration and safe (enough) storage for your company’s information.
If both of those options sound good then work with a service provider to create a hybrid solution. It is not often you can have the best of both worlds.
In any case, consider hybrid solutions and, if you haven’t yet, begin making the switch. You can’t fight the future, and in this case, you’ll wonder why you ever tried.
To learn more about the Cloud, contact MCC’s Integrated Solutions Division today!



For more details please contact us at:
Memphis Communications Corporation
4771 Summer Ave
Memphis, TN 38122
Tel:  901.725.9271
Fax: 901.272.3577
Toll Free:  866.805.5893
Service and Supplies:  901.257.2500

Friday, 18 July 2014

More than Meets the Ear - MCC Telecom Solutions



When a church looks at technology, it doesn’t necessarily stop being a house of worship but it does begin to take on the coolly analytic characteristics of any business looking to make a major capital acquisition. As objective as those per lustrations may be, they are nonetheless vulnerable to perceptual biases that can color the process. And that’s what lies behind Kevin Knox’s initial assessment of a Bose Room Match PA system that was under consideration at the Church of Apostles, an evangelical mega church in Atlanta’s Buck head neighborhood, where Knox is the media and communications coordinator. “I remember thinking, ‘Bose-they make great headphones for when you’re on an airplane but you’re not putting them in my sanctuary,’” Knox recalls. “I just didn’t associate the Bose brand with professional products.
That’s an issue the Boston-area company has faced since it entered the professional audio sphere in the 1990s. It’s L1 portable PA system, introduced in 2003, achieved a relatively small but avid following among touring musicians, in large part for its seeming impervious feedback problems.
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The Room Match, which was introduced in 2011, took Bose to another level, putting up against the more familiar brand names in large-scale house sound systems. The product, which is actually a series of modules with highly specific dispersion patterns that lets sound-system singers couple together combinations that are very specifically tailored to each space’s scale and nuance, has been making steady inroads in houses of worship and elsewhere, tough it’s ironically still dogged by Bose’s more well-known success with compact home stereo system, interesting and expensive desktop radios and the noise-cancelling headphones that initially came to Knox’s mind when he first encountered the Room Match system at a WFX event in 2012.
Then, he heard the system. “It had a real warmth that you don’t usually get with a big PA system,” he says. “It felt like it was right there in the room with you. I got the sense that it would be able to give us what we really needed: good intelligibility in the mid-range and full-range sound for music.”

Memphis Communications Corporation

Knox and some his colleagues at the church – he has a 14-person tech team comprised of local AV professionals of various specialties, who are paid staffers – listened to the Room Match system in a variety of environments, including some nightclubs. His acceptance of the Room Match, intended to replace an aging EAW point-source system in the church’s 12 year old 2,450-seat sanctuary, was more a process than an epiphany, and he found some of his initial reservations shared even by the AV integrator they chose to help design and install the new sound system, Nashville, TN based CTS. “They were pretty cautious about it at first, too, like everyone else was,” Knox says of CTS, which was brought on board the project after the church decided in favor of the Room Match system.

Looking for a Bose Room Match Solution for your organization, contact MCC’s Audio Visual Solutions Division today to learn more! 


For more details please contact us at:
Memphis Communications Corporation
4771 Summer Ave
Memphis, TN 38122
Tel:  901.725.9271
Fax: 901.272.3577
Toll Free:  866.805.5893
Service and Supplies:  901.257.2500

Tuesday, 15 July 2014

Three Reasons Why VoIP is the Right Choice for You – MCC Telecom Solutions



1. You need to cut costs
This is the main driver for SMBs, and in some cases, the only one. All SMBs want to reduce costs, but circumstances may dictate the need to do so. When your viability is on the line, management will look for every avenue. VoIP’s economic advantages are well known enough now that telephony will be a quick target for generating quick savings. In these cases, saving money could trump everything, including a phone system that still works perfectly well.
For businesses that are truly looking for alternatives to costly legacy service, this will usually be the right move. Keep in mind, however, there are hidden costs associated with VoIP, so the savings that come will be somewhat offset by these. Overall, however, you should be able to generate enough cost savings to make this move worthwhile.
Memphis Telecom Solutions

Remember, there are two main areas where you’ll reduce costs by going to VoIP. First is for the service itself, which will be less costly in many ways than legacy telephony from your incumbent provider. Second is the phone system, and if you’re using a legacy PBX now, a system refresh would absolutely cost less money. There is also a savings associated with converging your voice and data networks, but that’s more difficult to quantify, especially if a quick decision on cost-cutting needs to be made.
2. Your phone system needs replacing
This defines scenarios where sticking with the status quo is not an option. For a variety of reasons, your phone system will eventually reach a point where it cannot meet your needs, and a change is in order. You may still feel attached to that phone system, especially if it has served you well and your employees are very comfortable with it. Replacing it with the same type of system is a possibility, as there are always sources out there on the secondary market.
Memphis Communications Corporation

Sticking with legacy may be the least disruptive option, but it’s not really a good business investment. The role of telephony is changing, and there are many viable paths to follow. Replacing your phone system actually presents a golden opportunity to make a break with the past and move along one of those paths.
In the context of this article, the path you’ll likely choose is to replace legacy telephony with IP telephony. You may see no reason to do telephony any differently, but you do want to reduce your costs. Going to VoIP allows you to replicate what you had with legacy, and if that’s the vision you have in mind, this will be a good plan.
3. You want a better way to do telephony
The above two scenarios are triggered by events that necessitate a change, but this is another driver for moving to VoIP. Your business may be doing well, and you’re not facing the incessant pressure to reduce costs. Furthermore, your legacy phone system may be holding up nicely, so day-to-day telephony reliability is not an issue.
On a broader plane, if your business is in a growth mode, and/or there’s a strategic imperative to create more competitive differentiation, there is a higher-order driver for VoIP. In particular, your business sees technology as an enabler for these objectives, and if so, VoIP will be a prime candidate for adoption.
SMBs tend to move slowly with new technologies, so even though Unified Communications delivers more powerful benefits, you’re probably not ready yet for such a big leap forward. After all, VoIP is new for your business, and there are lots of reasons to have reservations about its capabilities. To minimize your technology adoption risk, however, VoIP is a pretty safe bet if you choose the right partners.
Once that risk obstacle is crossed, you also know that VoIP is a better way to do telephony – not just for economics, but new features that speak to your strategic objectives. For now, though, the tactical benefit of making telephony better is reason enough to adopt VoIP.
To learn more contact MCC’s Telecom Solutions Division today!


For more details please contact us at:
Memphis Communications Corporation
4771 Summer Ave
Memphis, TN 38122
Tel:  901.725.9271
Fax: 901.272.3577
Toll Free:  866.805.5893
Service and Supplies:  901.257.2500

Monday, 14 July 2014

Top 8 Microphone Myths Exposed – Memphis Communications Corp



There are microphone myths just like there are urban myths.  And their longevity rivals Bigfoot, Nessie and that mysterious Roswell incident in 1947.
Right here, right now, we’re setting the record straight on mic folklore that we’ve continued to debunk over the years. Check each one of these off your last and when the subject comes up (yes, it will come up), you’ll be the expert.
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1. There are wireless microphone frequencies that are completely free from interference.
False. This is a myth that is being propagated by some pro audio manufacturers.  The fact is there are no frequencies that are completely free from interference because there are no frequencies that are reserved only for wireless microphones.   Even if there were, you could still have interference from other wireless microphones occupying that frequency band.
There are no “safe frequencies”.  All of the radio spectrum is allocated for different uses by different types of equipment.  Every wireless microphone operates in a frequency range that contains other devices.  There is no exclusivity in the radio spectrum for wireless microphones.
Our advice – use wireless equipment that is as broadly tunable as possible.
2. Condenser mics are not as rugged as dynamics.
In the days when this myth came into existence, condenser microphones were very expensive, studio-grade models.   The microphone they were compared to might have been a dynamic like the SM58®. If the ultra-expensive, circa 1930s vacuum tube microphone were dunked into a glass of beer or dropped on the stage ten times – or even one time –it probably would stop working. It will become a paperweight while the SM58 will survive all that.
Today, all of our condenser microphones are engineered to hold up to exactly the same abuse as an SM58 – they go through the same exact environmental testing.  Drop testing.  Temperature testing.  Humidity testing. Salt spray testing.  Vibration testing.  Electromagnetic testing.   They have to pass the same battery of tests – and they do.
The SM81 was introduced around 1978 as a studio condenser microphone.  But because it is made from a machined steel handle and has the same sort of milspec environmental capability as the rest of our microphones, it was quickly embraced by the touring sound industry. There are SM81s out there on tour today that are probably fifteen or twenty years old.  You can drive over them with a truck.  Drop them on the floor. Hit them with a drumstick.  And the same is true of all our condenser vocal mics.
So, in the modern era, the fragility of Shure condenser microphones is just a myth.
Memphis Communications Corporation

3. A louder microphone is better.
Some microphones are more sensitive than others but microphone sensitivity is not inherently related to quality.   In musical applications when a mic is placed very close to the sound source, the sensitivity of a microphone is not important.   There’s more than enough signal even from a less-sensitive microphone to provide a PA system with an adequate signal.
If the microphone is overly sensitive, it just means you have to dial in more attenuation on the mixer channel so you don’t overload the mixer.  If you’ve got a mic on a snare drum that’s 10 dB more sensitive than another mic on the snare, you’ll have to turn down the one that’s more sensitive.
Extra sensitivity is not related to the sound quality.  In the days when neodymium magnet microphones were introduced, it was a common demonstration technique to line up several microphones, connect them to a mixer and set each channel level the same.  Each microphone was tested and when it came to the neodymium magnet microphone, it was noticeably louder than the alnico magnet types.
Psycho-acoustically, listeners tend to equate louder with better and that’s been a common sales technique used in selling stereo speakers.  If one pair in a store demo is turned up a little louder than the others, customers tend to think they sound better.  Or are better.  It’s the same with microphones. It’s a loudness difference, not a quality difference.
4. USB mics have inferior sound quality vs. their analog (XLR) counterparts.
Not always true.  Many USB mics feature the exact same condenser mic element as the XLR version used in studio recording.  USB models provide the same high quality sound signature; the primary difference in the models is the interface to the next device.  The analog to digital converters in the USB mic also affect the quality of the recording.
5. USB mics create latency problems when recording, especially when multi-tracking.
Not always true. Some USB mics, like the Shure PG42-USB and PG27-USB, have built-in headphone amps and provide direct monitoring of the input signal before the analog to digital conversion. This also provides an alternative to using your computer speakers for monitoring playback during multi-tracking.
6. Some microphones have more reach than others.
False. Reach is not a specification of a microphone.  Mic users have a concept of reach as the ability of a microphone to reach out and grab the desired sound in the midst of some ambient undesired noise conditions.  They believe that some microphones can pick up from farther away than other microphones.
The reality is that microphones do not reach out and grab the sound from a distance.   They merely measure pressure variations right at the diaphragm itself.  The microphone doesn’t “know” anything about what is happening at any distance from itself.  For this reason, if you try to characterize a microphone’s “reach”, it’s almost completely dependent on the ambient acoustic conditions around the microphone.
Here’s an example: Take a microphone to the Superbowl on a Tuesday morning at 2AM in the middle of July.  There’s nobody there.  They’ve turned off the air conditioning and it’s a huge quiet box.  You put your microphone at one side of the stadium and drop a nail on the concrete on the other side of the stadium.  Yes, the microphone will pick up the sound of that nail a couple hundred yards away because there’s no ambient noise.   Go back on Superbowl Sunday in the middle of the fourth quarter when the opposing quarterback is lining up to call the play.   Put your microphone down on one side of the stadium, clear out the beer vendors and drop the same ten-penny nail on the concrete.  Can you hear the nail?  What changed?  Same mic, same nail, same concrete, same building. But the ambient noise level is now 100 decibels higher.
The reach of the microphone, if you can even call it that, is mostly dependent on the ability of the microphone to pick up sound in the middle of all that noise.  No microphone has a “reach” that is defined independently of ambient noise.
Memphis Communications Corporation

The one specification of a microphone that loosely corresponds to the concept of reach is directionality or the microphone’s polar pattern.   The directional characteristic of a microphone describes how much sound it picks up from ambient sources compared to how much it picks up on-axis.
The numbers are there, but they’re not huge.  The difference between how much ambient noise an omni-directional and a hypercardioid microphone will pick up in the same conditions is only about 6 dB.  (The hypercardioid mic picks up 6 dB less ambient noise than an omni.)  Because of the Inverse Square Law of Sound, if the distance between the sound source and the microphone is doubled, the level of the sound source drops by six decibels at this greater distance.  The ambient noise stays the same.
If an omnidirectional microphone picks up a certain ratio of ambient noise to on-axis sound at one foot away from a sound source, then a hypercardioid microphone can be used at two feet from the sound source and still pick up that same ratio.  This is not because the hypercardioid is more sensitive to the on-axis sound but because it is 6dB less sensitive to the ambient noise.
In that sense, the hypercardioid has more “reach”.  But neither one will work at great distances in the presence of any significant background noise.   They only measure the sound that travels to the diaphragm.
7. Phantom power and bias voltage are the same thing.
False. Many users of professional audio equipment believe there is no difference between phantom power and bias voltage. Not true! Phantom and bias are not interchangeable.
Phantom power is a dc voltage (11 – 48 volts) that powers the preamplifier of a condenser microphone. Phantom power is normally supplied by the microphone mixer, but may also be supplied by a separate phantom power supply. Phantom requires a balanced circuit in which XLR pins 2 and 3 carry the same dc voltage relative to pin 1. So if a mixer supplies 48 volts of phantom, XLR pins 2 and 3 of the microphone cable each carry 48 volts dc relative to pin 1. Of course, the mic cable carries the audio signal as well as the phantom voltage.
Mixers that supply phantom power contain current limiting resistors that act as control valves. If the microphone or cable is improperly wired, these resistors limit the flow of current to the microphone and thereby prevent damage to the phantom supply circuit. A balanced dynamic microphone is not affected by phantom power. However, an unbalanced dynamic microphone will be affected. Although the microphone will probably not be damaged, it will not work properly.
Unlike phantom power, bias does not require a balanced circuit. Bias supplies power to a Junction Field Effect Transistor (JFET) connected to the output of an electret condenser mic element. The JFET acts as an impedance converter that is a necessity in any microphone design that uses a condenser element. A condenser element has a high output impedance (>1,000,000 ohms). The JFET input loads the output of the condenser element with an even higher impedance (>10,000,000 ohms) to minimize loss of signal level. Also, the JFET output provides a low source impedance <1,000 ohms> to feed the microphone preamplifier.
In some condenser microphones, the bias voltage must be supplied on the same conductor as the audio. Condenser elements with a built in JFET use this configuration and employ a single conductor, shielded cable. Other condenser microphones utilize separate conductors for bias and for audio. It’s a good idea to consult the manufacturer’s data sheet to determine the exact wiring configuration.
A dynamic microphone should not be connected to an input that supplies bias voltage (such as a wireless transmitter) because the audio and the bias voltage will travel down the same conductor. If this occurs, the frequency response of the microphone may be altered or the audio signal distorted. If a dynamic microphone must to be connected to an input with bias voltage, a blocking capacitor must be used.
In a typical electret condenser microphone, it is the JFET that requires unbalanced bias and the preamplifier that requires balanced phantom power. This means that a condenser microphone requiring phantom power will not work with an input that only supplies bias, e.g. a wireless transmitter.
Phantom power and bias voltage are not interchangeable!
8. Ribbon mics are too fragile to handle high sound pressure levels and live performance.
This is not the case with many current models on the market.  Improvements in design and materials over the years now allow ribbon mics to handle high sound pressure levels.  The Shure KSM353 and KSM313 for example, are distinguished by their use of a patented material, Roswellite®, for the ribbon. Roswellite is extremely strong, with low mass, high conductivity, and shape memory, enabling the mics to handle significantly higher levels and more challenging conditions in terms of wind blast and plosives, while retaining the characteristic warmth associated with ribbon microphones.
Many ribbon microphones are now intended for capturing vocal and instrumental performances on stage and in the studio—to meet the market demand that they be used in a broader range of applications.  Shure uses high-quality materials (carbon steel, stainless steel, sterling silver, nickel and gold plating) and robust internal architectures, all hand-assembled, to ensure that the products will stand up to the abuses encountered during road use.
To learn more contact MCC’s Audio Visual Solutions Division today! 
- See more at: http://www.memphiscommunications.net/blog/#sthash.qUVAAjE0.dpuf


For more details please contact us at:
Memphis Communications Corporation
4771 Summer Ave
Memphis, TN 38122
Tel:  901.725.9271
Fax: 901.272.3577
Toll Free:  866.805.5893
Service and Supplies:  901.257.2500